28 March 2011

Promotion and Marketing: Video Trailers

I'm totally excited about the release of my new book, Give the Lady a Ride. Marketing it has proven both challenging and fun. Not being a famous author, I have a harder time bringing the traffic to my sites than those who have "made it." Give-aways help, but my best promotional tool so far is my book trailer.

Although tons of folks know how to make a video, I'm not one of them. I hired a pro and am amazed about what she could do within my budget. My trailer cost around $250. I don't know whether that's low or high, but I do know it was worth it.

Aside from uploading the trailer to YouTube, the creator mailed me the DVD and the components that went into making it. The DVD goes with me to book signings where a larger screen than my laptop's is available; otherwise, I just play it off my computer. From the components, I made a slide-show for LinkedIn, a site that charges extra for posting videos.

Most cyber-savvy folks know that with YouTube, a video can be posted just about anywhere on the internet, particularly Facebook. What I appreciate about YouTube is the feature with the embed code that allows me to eliminate other videos from advertising after mine plays, which comes in handy for Facebook ads even if FB doesn't make allowance for embedded codes in its wall links (or if it does, I haven't figured it out yet). AuthorNation allows the link on your page, and from there, the managers will post it on the AuthorNation home page, too. Always a plus!

Best bet is to find the sites that let you upload from your computer. When you publish your book, you'll want to get an author page on Amazon, one of the sites that allows you to upload your trailer. Goodreads is another. I'm sure there are others--find them and make use of them. Make the expenditure work for you!

Just like I did. Here ya go~~~



video

13 comments:

  1. Very nice. A super professional job. Thanks for the heads up on Author Nation. I'll have to check it out!
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  2. After years of not really liking book videos, I'm beginning to warm to them. For one thing, they're a ton of fun to put together. And, for another, when they're well done, they as much fun to watch as are movie trailers. Good post!

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  3. Thanks everyone.

    Katie--didn't you make your own video? I'd love to know how to do it!

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  4. Very nice. I might attempt to make my own when the time comes.

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  5. Very awesome trailer!! I have always thought audio and video trailers are one of the best marketing for books. Thinking outside the box is great. :) Good luck with your marketing and your book!

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