How Do You Promote Something Written With A Pseudonym?

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by Kelly DeBie

The rumors are true. I’ve been “writing” a few books for a while now, which is a round-a-bout way of saying that there are some really awesome books that mostly reside in my head, none of which have found their way to paper in a legitimate enough form for me to really refer to them as books.

I started one eons ago now, when I was in an entirely different place and time. Though that book still may end up manifesting in some form someday, it's not a reflection of where I am currently, and I've got other books to write these days.

One of them exists now in a form that I can comfortably call a book. There is a table of contents, a rough outline of chapters, a few completed chapters and a running list of things I need to make sure I include.

When I'm in the zone, I'm pounding out 3,000+ words a sitting.

It appears I'm finally in the place to write this book, and this one will get finished.

The trouble with this particular book is a simple one, but one that will inevitably make getting it published someday much more difficult. It is this: I can't attach my name to it. I can't have it associated with me. I need to use a pseudonym.

This presents an interesting problem.

I have a few contacts in the publishing world, and may have to call in a few favors...but this book is going to have to be completely amazing for a publisher to take a risk on it, particularly when I refuse to associate myself with it directly.

OR

I can self publish, accepting the truth that I will be almost completely limited in my ability to promote it, at least to any of my already established fans, readers and contacts. If I call in favors from the people I know, they will obviously know that I wrote the book. If enough people know, everyone will.

What to do, what to do?

Fortunately, the book is nowhere near done. Once it's done, I will almost certainly edit it for twice as long as it takes to write it. After that I will likely ask a few trusted friends to proof it for me, and depending on what they say entertain the idea of bringing in an editor.

Then I will have to make a decision. 

I suppose that in the meantime, I should start working on setting up a social network presence for this alter ego of mine. I'd tell you what I pick for my pseudonym, but then I'd have to kill you. 

Not really, but you get my point.

If anyone out there has advice for me, lay it on thick and rich. I have no clue how I'm going to do this.

Building Your Reader Army

By Rob Hines

I'm yet to be published, and I have yet to finish a book so feel free to judge my opinions accordingly. However, (and this is a fairly big However) I have spent a couple dozen years or so studying consumer habits in my sales, media and marketing lives, and I'm a heavy media consumer myself. Okay, disclaimer done.

Me: Circa 1987

Even though I'm inexperienced on the publishing side of the media community, I have a TON of experience working with consumers and I'm willing to bet that experience is going to help my book sales.

You know, once I actually have something to sell.

Who's Your Community?

Do you talk to writers or readers? Who's more likely to read (and buy) your books? Writers are pretty busy, you know, writing. Sure, they read a little to keep their skills sharp, but if you want to find people that buy books, you want to find readers.

When you first joined social media to build your writing career--

(You are on social media, right? Facebook, Twitter, etc.? If not, go sign up for Twitter at least. It's simple. I'll wait. So how about that crazy weather, huh? Are you watching the Stanley Cup? That triple overtime game was wild! I sure hope the Hawks can pull it out, but that Boston defense is wicked.)

Oh, you're back. It was easy, right? Now that everyone's getting social, let me give you a tip to think about when interacting with other people on social media. Following writers is great for learning. Following READERS is best for EARNING. 

Pretty catchy, eh?

When I first decided "I'm going to be a writer" a few years back, I immediately ran to Twitter and started following writers. It was fun. I actually had writers following me back, including Sideways author and frequent follow-backer Rex Pickett, so that was a thrill. These experienced authors were sharing knowledge, giving tips, and most importantly, proving that writers are everyday people too. In fact, following writers is what connected me with Peevish Penman so it was most definitely a strong strategy.

But times they will be a changin'. When that first book hits shelves and/or Kindles, I need to expand my community so I'm not just talking to writers all day. I need to start talking to readers. I need to find those Tweeters and Facebookers who list reading as their number one pastime. These are the people that will seek me out and at the very least read my Kindle samples to decide if they should plunk down some dough and help put food on my kid's plate. They're readers. That's what they do.

Not big on social media? Then hit the streets! Go places where readers are. Jody already gave us a great strategy for book-signings, but there are other places readers gather. Talk to your local librarian and ask about special events where you might be able to mingle with local readers. Find trade shows and festivals where your book may be well-received and get a booth if not too cost-prohibitive. That's why I prefer social media, because it's FREE, but if you want a more personal approach, feel free to open up the wallet and get your meet-and-greet on.

Shifting your focus to readers is step one. Now let's take a deeper dive.

Find Your People!

Once you've found readers, you have to find YOUR readers. This part might get tricky, especially if you entered this career expecting to write books for the entire world. Time to admit an uncomfortable truth. Not everyone is going to dig your work. At least, not right away. I'll talk more about shifting customer bases later but for now, you just need to determine YOUR people. 

If you're writing general fiction, this may not be that easy, but if you're doing genre-specific stuff, there are any number of book clubs, internet forums, facebook groups, etc. that would be ecstatic to have an actual author of the genre they love interact with them. Use these groups to create connections and build a rabid reader base. They'll tell similar-thinking friends and you will start to grow your army.

This can happen for non-genre writing too, but the process seems to be much more hit-and-miss. One person who loves your work won't necessarily have friends and family who will be so readily convertible. It just means you'll have to talk to more people to find your groove, but it's out there somewhere.

Welcome Others

Braaaaaaaaains!

Building your army can be tough, and to make it even tougher, readers are constantly evolving. Ten years ago, nobody was reading zombie books except for a small devoted fan base. Now, everybody is crazy about zombies. 

Unfortunately, the authors who are really making money on zombie fiction began writing it before it really took off, and outright luck often comes into play when finding these new fans, but this is a good thing. It means there's always a chance the the stuff you love to write (and probably what you do best) is going to catch on with the general public and make your books extremely profitable. Don't ever underestimate the chances of making new fans. It can happen in an instant.

But this is not how you should measure your success. These happenstance tag-alongs will not be a given so don't start mansion shopping, but if it happens to you, just enjoy the ride because it appears to be a fun one.

Marketing your work (and yourself) can, and should, be an enjoyable experience. All you need is a solid strategy, a little persistence (read: a crapload of persistence), and an undying love for what you do. You're a writer. They're your readers. Now go find them!

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Planning Your Own Book Launch

by Jody Aberdeen

Our fearless leader and occasional radio personality Carrie Bailey has set us the challenge of writing on the theme of problems and solutions. I'd like to talk about a "problem" that I always wanted to have: namely, launching my own book as an independent author.

Lucianna, testing the art of Japanese shibari bondage,
one of the fun things guests will get to see at our launch

I'm doing just that for my novel "Convergence".  My writers guild, the Toronto Wordslingers, is hosting my a launch for my time travel romance.

My friend and fellow guild-runner Lucianna LiSacchi is also joining me to promote her erotic drama "Mommy's Little Playgroup".

Everything happens at 8pm on Friday, February 1st, in Toronto, at Arta Gallery in the Distillery District.

Appropriately, we're billing it as "An Evening of Sex and Romance". 

So, what's the "problem"?  Well, let's first take the advice of a multi-millionaire gentleman I happened to meet in Toronto a few years back and change the word "problem" to "challenge". Mindset is everything when you start to make a living doing what you love the most, and challenges contain far more opportunity than "problems". 

Why are we doing this?  Shouldn't we wait until we get picked up by a publisher. Absolutely not!  Independently published books are now so prevalent that publishers are now scouring e-pub sites for new talent. 50 Shades of Grey began as an independently published e-book. British author John Locke made over a million dollars selling his e-books for just under 99 cents. 

All this means that, as unsigned authors with books now ready, we have no incentive to wait to celebrate our achievements.  And if you're going to celebrate, you may as well go big.

Creating a Platform 

Arta Gallery, Toronto, the site of our book launch. 

That's not to say we're opposed to being signed: in fact, that is still the dream. We still query agents and publishers, and we're hoping that some representatives from Random House and Harper Collins will show up.

However, one thing that publishers look for in these risk-averse times are serious writers who will have more where that came from, and that's hard to demonstrate with just one book unless you have a platform.

We're investing thousands of dollars, an Indiegogo campaign, several media outlets, and all of our social and professional networks behind this evening.  That's not even counting our websites, smaller events that we're going to host and take part in to promote ourselves, and other ideas we haven't even thought of yet but are seeking out.  As platforms go, they don't get much bigger than that.

Challenges We Face Planning Our Book Launch 

^^dressed for success (really,
a friend's wedding, but you
get the idea)

Becoming salesmen.  Not one person in our little boutique guild has a background in sales.  We don't like it.  We've had to evolve some cojones to shamelessly plug our launch at every turn.  As artists, we all share a reluctance to be inauthentic, and I've always viewed selling as a sleazy business.  That being said, reality dictates that we learn techniques to show people why what we're doing should matter to them.

The solution?  See yourself and your work as worthy of the time, money, success, and attention of others, and keep going. 

Learning on the fly.  I tell my guild and coaching clients that sometimes the best leaders and teachers are only ever twenty yards ahead of you on the way to the end zone. This is definitely the case with planning our own launch: we're learning as we go.  We will screw things up.  We may lose our investments.  We may miss out on opportunities.  That's okay, because this is our first of many books we want to crank out, and many more book launches we want to host.  This is the life we chose. 

The solution? Forgive yourself in advance, keep learning, and keep going. 

^^scared shitless

Being scared shitless. There's a veritable Zeno's Paradox of things that could cause our event to fail.  Then again, a million things can happen to you stepping out your front door: that doesn't mean you're going to be housebound the rest of your life.  Still, that rational assurance does nothing to quell the butterflies buzzing around your solar plexus.

The solution? Let the fear do its thing....and keep going.

Aside from the details of getting things booked, putting down deposits, and meeting with people, there's little that separates hosting a book launch from the art of expressing what's in your soul onto the page.  The solution to every challenge the writer's life throws our way is the same: keep going.

My Shameless Plug 

Speaking of sales-y things: if you're not in Toronto, but would like to support us anyway, visit us on Indiegogo and choose the "Pen Pals" perk.  A $20 USD donation will get you an e-anthology featuring short stories from our Toronto Wordslingers writers, including yours truly, along with the thanks of a grateful group of writers just like you.

And if you don't donate, feel free to promote us to your friends and contacts by sharing our link.

Book signings, champagne, and a little light bondage.
What more could you want
from An Evening of Sex and Romance? 

I'll be sure to update the Peevish Nation on how it all turns out, and share everything that we'll have learned by then.

Until then, boys and girls, continue to believe in yourselves, your stories, and your work,  and always keep going despite your fear. This is what you were born to do.

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